LDN

Break the monotony of traditional B2B marketing events and be part of

something different

Where collaboration and learning meet purpose

Spend a day face-to-face with an incredible group of B2B marketers, teaming up for a dynamic, friendly competition. Together, you’ll tackle a real marketing challenge for a chosen nonprofit—and develop solutions they can implement in the real world.

Learn by doing

Connect with peers

Give back

A fast-paced day of creative problem solving, purpose and outcomes
Hands-on, immersive learning (the most effective way to learn)
Work in teams to share knowledge and experience
Have space to think boldly and apply to a real world problem

Use your skills to support Thorn, the nonprofit making a real difference
Have direct impact by creating solutions for a worthy cause
Be part of something bigger whilst sharing and gaining valuable experience
Contribute to meaningful change and leave inspired

Build meaningful connections through teamwork and shared experiences
Collaborate across different levels, skills and perspectives
Have fun and connect with other marketers in a totally different way

In partnership with:

The internet makes it easier to harm kids. Help protect childhood joy.

The non-profit you'll be helping

Meet Thorn. Their mission is to empower platforms, governments, and communities with tools to identify and eliminate online child exploitation. By combining cutting-edge technology with advocacy and education, Thorn is helping creating a safer digital world where every child can thrive without fear.

The hackathon experience

We're not talking about the marketing challenges, we're solving them together

CHALLENGE PRESENTED

The group is briefed on the real-world marketing challenge the nonprofit organisation is facing

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WORK ON SOLUTIONS

PRESENT SOLUTIONS

JUDGING & VOTING

Teams of 3-5 brainstorm, collaborate, and develop their solutions within the parameters

Each team presents their solutions live, to the group and a panel of expert judges

Judges and participants cast their votes, winners are announced and prizes awarded

What exactly is a hackathon?

It's a dynamic hands-on event where you collaborate with others to develop creative, actionable solutions to real-world challenges, all within a set time frame.

Join solo or come with your team

You know your stuff: With 5+ years in B2B marketing, you’ve seen the challenges—and you’re ready to bring your expertise to the table.

You’re eager to learn: Whether it’s new strategies, fresh perspectives, or hearing hot takes, you’re all about leveling up your marketing knowledge.

You’re a team player with a competitive side: You thrive in team settings, enjoy problem-solving, brainstorming, and have a drive to win.

You like to give back: Using your skills to help a nonprofit have real impact in the world speaks to your inner philanthropist.

Whether you come by yourself or bring your team, you'll experience an unmatched blend of peer-to-peer learning, team-building, philanthropy, and networking.

CMOs to Marketing Managers, marketers meeting the following criteria are invited to participate:

The diversity of perspective, skills, insights, and experience is what makes for winning outcomes and a dynamic environment.

Learn from peers, be inspired, give back

Hand on heart, this will be the event you learn the most from, create meaningful connections at, and help make a difference in the world by enabling a nonprofit.

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• Experiment in an environment that has real impact

• Create solutions for a charitable cause

• Get hands-on with a real-world marketing challenge

• Participate in fun, friendly competition with peers

• Connect more meaningfully with other marketers

• Learn from peers, mentors, and judges

• Engage in a high-energy, dynamic, event

• Prove your worth with a digital completion badge of honor

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MARKETING MINDS

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NONPROFIT MISSION

Hackathons are a learning experience like no other:

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MARKETING CHALLENGE

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HOURS TO SOLVE IT

Agenda

This event isn’t for the passive listeners—it’s about active participation.

Throughout the day you and your team will have mentoring opportunities with industry leaders, thought leadership, peer-to-peer learning and networking, plus real goals to hit in a dynamic, time boxed environment.

Past challenge statements

Shifting buyer behavior

Develop a plan to engage buyers early in their research phase. Provide them with valuable, informative content that positions the company as a thought leader and trusted resource.

Digital natives

Building trust

Create a solution that helps connect with digital-native buyers, removes friction and makes self-service buying easier and more engaging for them

How can you build stronger trust with donors and make them feel more confident choosing your organization over another?

Previous hackathon challenges teams have worked on

Request your invite

1st July 2025 | Central London
Be part of a highly memorable, dynamic and immersive event that will provide you the intimacy, rich learning experience and simultaneously give Thorn the support to their next step in growth.

Space is limited and the event's success relies on having the right people in the room.

Sponsor the TOFU Challenge

Forget standing in a booth handing out endless swag or running another passive webinar. Explore the limited partnership opportunities available.

Engage with your target audience in a more authentic and personalised way through thought leadership, brand awareness, and genuine human connection. Your buyers want to get to know you, not read another whitepaper or product update.

BE PART OF THE CHALLENGE AND THE SOLUTION