THE HACKATHON EXPERIENCE

This isn’t a “sit back and take notes” kind of thing. At a hackathon, you’re in it — thinking, building, collaborating, and pushing ideas forward with your team. It’s hands-on from the start, and that’s what makes it exciting. You don’t just talk about what could work — you make something happen and engagement moves to another level.

Watch your audience engage in a more memorable and impactful way

How a hackathon works

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CHALLENGE PRESENTED

The group is briefed on the real-world marketing challenge the nonprofit organisation is facing

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WORK ON SOLUTIONS

PRESENT SOLUTIONS

JUDGING & VOTING

Teams of 3-5 brainstorm, collaborate, and develop their solutions within the parameters

Each team presents their solutions live, to the group and a panel of expert judges

Judges and participants cast their votes, winners are announced and prizes awarded

Engagement is failing and relevance is fading

Same old tactics. Same diminishing returns.

Playbooks are tired, and audiences know it.

Digital-first strategies lack human-first impact.

Connection gets lost behind clicks and campaigns.

Webinars fade fast. Participation drops faster.

They're passive, predictable, and easy to ignore.

Digital overload makes real engagement harder to find.

Noise, fatigue, and algorithms blur what matters.

Communities aren’t inclusive — they’re exclusive.

Engagement sticks with a few, not the many.

Connection beats content. Experience beats exposure.

People remember how you made them feel, not what you said.

Functions powering outcomes with Suru

Hackathon experiences consistently deliver 3x or greater ROI for demand gen compared to traditional webinars due to dynamic engagement, tangible outputs, sustained collaboration, and measurable business impact through higher intent.

3x ROI

Reveal your 3x

Hands-on learning

Hackathons stretch participants’ creative thinking, problem-solving, collaboration, and communication skills—often under tight timelines. They offer a hands-on way to apply and grow skills in a real-world setting.

Collaboration with peers

Working with people from different teams, backgrounds, or disciplines exposes participants to new perspectives and approaches, encouraging broader, more strategic thinking. Its peer-to-peer learning at it's best.

Creative and innovative thinking

When freed from day-to-day constraints, participants are encouraged to think boldly and try new ideas. The hackathon environment fosters experimentation, risk-taking, and unconventional thinking. If you want your audience to think differently, provide the space to do it.

Peer Networking

Hackathons give participants a sense of purpose and makes them feel part of something larger. Solving meaningful problems together as a team creates a strong sense of connection, camaraderie, and pride in contribution. Surface level small talk at networking mixer doesn't even come close to comparing.