B2B event activations where buyers build with your product
Build buyer trust and product demand through Suru's fully managed buildathon and hackathon experiences
Booth scans, webinars, and demos only go so far
LEARN WHAT THEY NEED
Buyer questions and use cases come up live
STAND OUT
Buyers actively participate, not just walk by the booth or passively watch your presentation
Sales picks up from what participants built and discussed.
FOLLOW UP WITH SUBSTANCE
Give buyers something to-do, not just something to attend
People use your product on a real challenge and see the value themselves.
SHOW, DON'T PITCH
GTM BUILDATHONS & HACKATHONS
Bring target buyers or customers together to solve a real challenge using your product. Participants build skills, explore use cases, exchange ideas and experience your product’s value firsthand. Your team builds relationships grounded in something they’ve accomplished together. Customize your own or sponsor one of ours
PRIVATE EXECUTIVE DINNERS
Connect with prospects, customers and decision-makers through a curated dinner built around shared interests and meaningful conversation. Create space for candid discussion, peer connections and relationships that continue beyond the evening.
HYBRID EXPERIENCES
Pair a virtual build session with an in-person dinner days later. Guests arrive with shared experience, familiar faces and a conversation already underway, giving your team more to build on.
TRADE SHOW MARKET BLITZ
A fully managed activation package for companies entering or expanding into certain markets and want to make the most of their trade show presence. We combine a pre-arrival virtual buildathon, a private executive dinner, trade show support and curated 1:1 meetings to connect your team with prospects and customers before, during and after your visit, maximizing your investment.
B2B event activations
Collaboration is at the heart of every Suru activation. We create experiences around your audience and your goals, giving your buyers or customers a reason to engage.
Fully managed, from start to finish
EXPERIENCE DESIGN
We build the experience around your goals, audience and product.
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PLANNING
FACILITATION
REPORTING
From audience recruitment to venues and logistics, we handle the details
We lead the experience, spark collaboration and keep participants engaged
Get engagement insights, participant feedback and clear next steps for sales follow-up.
From audience recruitment and experience design to facilitation and delivery, Suru handles the details so you get dedicated time with your audience
Let's create your activation
Tell us about your product and your growth goals and we’ll create an event activation to achieve them.
SURU LABS
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