IMMERSIVE EVENTS FOR B2B GROWTH

In a world ruled by AI and automation, B2B marketing risks losing its humanity—forgetting that buyers are still humans seeking connection, trust, and authenticity.

Hollow engagement

They open an email, like a social post, download a report, sit on the webinar for a bit, but do they remember it? Traditional B2B sales and marketing channels lack meaningful interactions. Your customers are craving experiences to learn from and grow.

Most B2B marketing is
passive and monotonous

Digital overload, data-centric journeys, and scaling AI personalization isolates buyers

Disconnected buyers

Feature-obsessed messaging

Copycat marketing strategies

Today's buyers are emotionally driven but professionally neglected. They're bombarded with sales messages but starved for authentic connection. Buyers seek value creation, a shared purpose. Customers want to belong, not just buy.

If you’re sticking to the same playbook as everyone else, you’ll never stand out. In this crowded, jargon filled world of sameness, some risk and bold moves are key to your success in breaking out. Customers want to see (and experience) something different.

Stop drowning your audience in specs, jargon and demos. Start telling stories that make them feel. Teach them something they don’t know, ignite their curiosity. Customers want to know and experience the problems you solve for.

Human connection isn't just nice to have – it's your competitive advantage.

Paradigm shift is upon us

Automation and AI are shifting the traditional Software-as-a-Service (SaaS) model to a 'Service-as-Software' approach where pricing is based on consumption. This places even greater emphasis on impact, adoption, and measurable outcomes. Customers need value creation, connection and relevancy.

Hackathons and Innovation Challenges

Provide a challenge statement and teams compete to create a tangible solution or prototype

Challenge Labs

Give parameters for teams to design a new idea, strategy or solution to a common pain point

Pitch Labs

Teams battle to create positive disruption and innovation. Future focused ideas are pitched

Product Adoption Challenges

Team-based challenges created to increase product adoption or user engagement

Use experiential events to create a human connection with your audience

Break the B2B monotony by incorporating unique experiential events into your playbook, placing your product/service at the centre

Teach in a more meaningful way

Traditional marketing talks at your audience – experiential events let them roll up their sleeves and dive in. The result? A deeper understanding because customers experience your value proposition rather than just hear about it.

Experiential learning has been shown to increase knowledge retention by as much as 70%
- Kolb's experiential learning cycle

Stronger customer relationships
drive more growth

Create a memorable, shared experience

When you replace passive marketing with high-energy, interactive moments, you spark lasting bonds. People who create together become part of your brand's story, not just observers of it.

Studies show shared experiences create stronger emotional bonds than individual experiences

70% of visitors remain regular customers after attending an experiential marketing event
-CVENT

Interactive experiences strip away corporate walls, building authentic human connection with your brand. Educating and not selling. These connections build natural trust and credibility that no sales pitch, content download, or marketing message can match.

Build trust and credibility

Full service event management

Dynamic, engaging events that apply hackathon principles to accelerate growth and drive customer engagement

Virtual | In-person | Hybrid

Goals and outcomes

Develop strategy together based on your goals and desired outcomes

Creation and execution

Events are fully managed by Suru from A - Z

Grow and expand

Your team grows relationships and focuses on revenue

We do the work so you can focus on building community, connection and engagement

Event and GTM strategies for the entire buying journey

New Business

Early stage pipeline and demand generation gives account executives high quality prospects through a managed ABM strategy

Strategic Account Management

Use a Deal Based Marketing (DBM) strategy on targeted key accounts to improve customer relationships, increase ROI and find growth

Customer Success

Create more engagement with customers and build stronger relationships with key decision makers, influencers and stakeholders while securing the renewal

Customer Education

Enable external facing customer education teams to create more value and sell more services while driving greater adoption, satisfaction, CSAT and NPS ratings with end customers

Partners/Channels

Weald some control and focus your channel partners on selling your products and services - be front and centre for them. Enable them to fully understand your product/services and watch the ROI

Faced with stagnant growth and rising churn?

Value creation lies at the heart of developing new opportunities and expanding existing customers. Emerging consumption-based models shine a light on how growth will be obtained.

Proven success stories

Partner with us to experience similar transformative results as part of your GTM toolkit

Internet Services

Japan

Strategic Account Expansion

269% ARR Growth

Regional Bank

Singapore

Strategic Account Expansion

312% ARR Growth

SaaS Skills Platform

United States

Demand Generation

826% ROI

Ready to stand out and do something different?

Let's work together to craft a dynamic, interactive event that places your product or value proposition at the core.

Impactful experiential events can be a heavy lift, and most revenue teams don’t have the time (or skills) for it.

Keep your team focused on building pipeline and maintaining customer relationships —Suru will handle the rest.