June 12, 2025 | Virtual
8:00-10:30am PT
11:00am-1:30pm ET

A hackathon for marketers?!

That's right! Tech teams aren't the only ones who can benefit from the hackathon format. Experience a new level of collaboration and peer-to-peer learning while giving back to a great cause.

Watch this video to see what it's like >>>

Where collaboration and learning meet purpose

Join an incredible group of B2B marketers for a dynamic, friendly competition. Together, you’ll tackle a real marketing challenge for a chosen nonprofit—and develop solutions they can implement in the real world.

Learn by doing

Connect with peers

Give back

A fast-moving virtual experience packed with creative problem solving
Hands-on, immersive learning (the most effective way to learn)
Work in teams to share knowledge and experience
Have space to think creatively and apply to a real world problem

Use your skills to support a nonprofit making a real difference
Have direct impact by creating solutions for a worthy cause
Be part of something bigger whilst sharing and gaining valuable experience
Contribute to meaningful change and leave inspired

Build meaningful connections through teamwork and a shared experience
Collaborate across different levels, skills and perspectives
Have fun and connect with other marketers in a totally different way

The non-profit you'll be helping

​EmpowHERto is a nonprofit organization dedicated to empowering girls and young women aged 14–21 from underserved Latina and Black communities. Through programs focused on Wellness, Education, STEM, and career readiness, EmpowHERto equips participants with the tools, confidence, and mentorship needed to break systemic barriers and thrive.

Nurture the next generation of change makers

The agenda

We're not talking about the marketing challenges, we're solving them together

CHALLENGE PRESENTED

The group is briefed on the real-world marketing challenge the nonprofit organisation is facing

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WORK ON SOLUTIONS

PRESENT SOLUTIONS

JUDGING & VOTING

Teams of 3-5 brainstorm, collaborate, and develop their solutions within the parameters

Each team presents their solutions live, to the group and a panel of expert judges

Judges and participants cast their votes, winners are announced and prizes awarded

What exactly is a hackathon?

It's a dynamic hands-on event where you collaborate with others to develop creative, actionable solutions to real-world challenges, all within a set time frame.

Join solo or with your team

You know your stuff: With 5+ years in B2B marketing, you’ve seen the challenges—and you’re ready to bring your expertise to the table.

You’re eager to learn: Whether it’s new strategies, fresh perspectives, or hearing hot takes, you’re all about leveling up your marketing knowledge.

You’re a team player: You thrive in team settings, enjoy problem-solving, brainstorming, and collaborating.

You like to give back: Using your skills to help EmpowHERto have real impact in the world speaks to your inner philanthropist.

Whether you join by yourself or with your team, you'll experience an unmatched blend of peer-to-peer learning, team-building, philanthropy, and networking.

You need to join this virtual hackathon if:

Having a diversity of perspective, skills, and experience is what makes a hackathon so impactful.

The marketing challenge

Shifting buyer behavior

Develop a plan to engage buyers early in their research phase. Provide them with valuable, informative content that positions the organization as a thought leader and trusted resource.

Digital natives

Brand awareness

Create a solution that helps connect with digital-native buyers, removes friction and makes self-service buying easier and more engaging for them

Design a campaign that moves the target audience from unaware to emotionally and financially invested in the nonprofit's mission.

Wondering what EmpowHERto’s marketing challenge will be? We’re keeping it under wraps for now (that’s part of the fun!) , but here’s a peek at past hackathon challenges to get you inspired.

This is not another passive webinar

Hackathons are a learning experience like no other. We not just talking about the challenge, we're rolling up our sleeves and solving for it.

• Think boldly in an environment that has real impact

• Get hands-on with a real-world marketing challenge

• See how your peers would tackle the challenge

• Participate in fun, friendly competition with peers

• Connect more meaningfully with other marketers, not just in a chat widget

• Engage in a high-energy, dynamic team collaboration (cameras and mics on!)

• Experience a fully interactive event without leaving your home or office

RSVP

June 12, 2025 | Virtual | 8am PT, 11am ET | 2.5 hours
Be part of a highly memorable, interactive virtual learning experience while also supporting EmpowHERto's amazing work. Space is limited.

Registration closes June 9 to allow time for team formations

Sponsor the TOFU Challenge

Forget standing in a booth handing out endless swag or running another passive webinar. Explore the limited partnership opportunities available.

Engage with your target audience in a more authentic and personalised way through thought leadership, brand awareness, and genuine human connection.