B2B buyer engagement is harder than ever

Do something different to stand out

• Brands all sound the same

• Everyone is using the same tired playbooks

• Buyer's time and attention is limited

• Lack of human connection from brands

• Customers are more skeptical than ever

• Community engagement remains limited to a few not majority

Hackathons supercharge audience engagement

Strategic human-centered experiences designed around your product and business goals

Thought leadership
Product awareness
Brand awareness

Content marketing
Build trust and credibility
Relationship building

Challenge Lab

A quick, fast-paced mini hackathon designed for speed, focus and impact. Teams quickly align on a challenge, ideate solutions and present for outcomes all within a few hours. Perfect alternative to customer webinars, workshops or internal events where you need collaboration and creativity but without a big time commitment. Learn more

Duration: 2-4 hours

Hackathon

A high-intensity, immersive experience where participants come together in real time to ideate, build, and pitch solutions within hours. It sparks urgency, drives fast collaboration, and builds visible momentum—all in one action-packed day. Everything from peer-learning and lightning talks to hands-on creation, strategy and execution. Learn more

Duration: Single day

Extended Challenge

A flexible format that gives participants time to explore ideas more deeply, iterate on solutions, and work asynchronously across time zones. It allows for richer research, testing, and refinement, resulting in more developed solutions. Ideal for complex challenges, global teams, or schedules that need flexibility. Learn more

Duration: Multi days/weeks

Additional services

• Participant marketing

• Sponsorship and non-profit solicitation

• Strategic advisory services

• Year-round SaaS idea management

Hackathons turn passive viewers into active participants

Active Participation, Not Passive Attendance
Instead of watching from the sidelines, participants are immersed in real-time problem solving, making the experience personal, hands-on, and memorable.

Real-Time Learning and Growth
Hackathons are crash courses in collaboration, creativity, and problem-solving. Participants gain new skills, fresh perspectives, and on-the-spot feedback they can apply immediately.

Deeper Emotional Connection
When people work together to tackle meaningful problems, they connect more deeply with the cause, brand, or organization behind it—driving better engagement and loyalty.

Instant Community and Collaboration
Working together creates a shared sense of purpose and momentum. Participants bond quickly through collaboration, making the event feel more like a movement than a meeting.

It's Actually Fun
With time pressure, creative energy, and team spirit, hackathons feel more like a game than a meeting, making them a more memorable experience that people genuinely enjoy.

There's a reason tech teams have leveraged the hackathon format for years

External

VENDOR COMMUNITY

Activating the inactive members and retain the advocates

CUSTOMER EDUCATION

Driving product adoption and CSAT for loyal customers

PARTNER ECOSYSTEM

Equip partners with motivation and expertise to drive revenue

Internal

MARKETING

Demand generation and retention strategies for growth

CUSTOMER SUCCESS

Product adoption user conferences/events

HUMAN RESOURCES

Boost employee experiences and drive continuous improvement

INNOVATION

Manage change to accelerate transformation from all

LEARNING & DEVELOPMENT

Infinite skill fluency, product adoption and behavioural change

TECHNOLOGY

Sprint to keep the business at the forefront of change

Hackathons and challenges for internal and external audiences

Human connection drives engagement

Break free from the same passive approaches.
We craft a strategy that genuinely resonates and connects.

We’ll pitch you a free game-changing audience engagement strategy

Get your free

Audience Engagement Strategy

Reveal the possible

Strategy includes:

Bespoke 6-month audience engagement campaign strategy - Current status - Data-backed industry benchmark - Hidden opportunities

You know webinars are ten-a-penny, passive and have super high dropout rates. You recognize the correlation between value creation that will help you stand-out from the all the noise. Now you just need the creative spark to realize it.

Frequently asked questions

This was such a valuable experience! I learned lots of new marketing strategies and ideas, and the networking was really fun!

Debbie - Finn Partners

This was a really fun way to gain exposure to new ideas, meet peers, and use my smarts for a good cause. I would absolutely participate again!

Becca - Amazon

★★★★★

★★★★★

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Let's chat

Tell us about your business and we'll show you how to engage your audience in a more impactful way