• 8-second attention spans in a world of endless distractions

• Messaging fatigue: Your audience can't tell you apart in a competitive market

• Trust in decline, skepticism on the rise with B2B playbooks in flux

B2B engagement crisis

Cutting through the noise

Diminishing engagement

• Passive webinars and events have 40%+ attrition, causing significant business waste with minimal post-event conversion

• Vanity and ROI metrics are evolving as strategies miss the human connection

Dormant communities

• 60-80% of vendor community members are inactive

• 1-9-90 rule applies: 1% create, 9% contribute, 90% lurk

Innovation bottlenecks

• 89% of executives believe disruption and uncertainty in their industry are creating greater pressure to innovate

• 5% of ideas from organisations, partners customers drive 95% of new business growth

Revolutionize your audience engagement strategy

Our hackathon-inspired solutions leverage collaboration and interactivity to transform dull webinars, passive events and mediocre employee experiences into something more memorable and impactful.

IMPACT LAB

SINGLE IMPACT

Full-service hackathon management for dynamic, memorable experiences IRL & Virtual, with post event content distribution.

ADVISORY

Project-based strategy incorporating behavioural strategies to minimise attrition and maximize ROI across existing events and roadmap of activity.

COMPLETE IMPACT

Year-round engagement strategy, including idea management subscription, strategic hackathons and managed services.

Build your competitive advantage

Customer Acquisition Costs have soared 50-75% since 2019. Sales cycles are 25% longer. Buying signals have shifted, and AI is rewriting the playbook—replicating entire businesses at lightning speed. The impact is felt across every business function.

In a world of rapid change, human connection remains your ultimate competitive advantage. Your community of adopters, customers, learners, partners, and advocates will enable you to cut through the noise.

You know digital isn't the whole strategy, and recognize the correlation between value creation and engagement to drive active community, outcomes and impact.

We’ll pitch you a free game-changing audience engagement strategy

Get your free

Audience Engagement Strategy

Reveal the possible

Strategy includes:

Bespoke 6-month audience engagement campaign strategy - Current status - Data-backed industry benchmark - Hidden opportunities

External

VENDOR COMMUNITY

Activating the inactive members and retain the advocates

CUSTOMER EDUCATION

Driving product adoption and CSAT for loyal customers

PARTNER ECOSYSTEM

Equip partners with motivation and expertise to drive revenue

Internal

MARKETING

Demand Generation and Retention strategies for growth

CUSTOMER SUCCESS

Product adoption user conferences/events

HUMAN RESOURCES

Boost employee experiences and drive continuous improvement

INNOVATION

Manage the change, to accelerate transformation from all

LEARNING & DEVELOPMENT

Infinite skill fluency, product adoption and behavioural change

TECHNOLOGY

Sprint to keep the business at the forefront of change

Use Cases

Hackathons and Challenges

Turn your passive events into dynamic, unforgettable experiences for employees, customers and partners. Bespoke virtual and IRL for any business function designed to solve any challenge, build prototypes or rapid skills in a time-boxed period. It's a rollercoaster of learning, strategy, building, managing, testing, collaborating, failing and winning in a high energy environment that is unmatched. Enable content distribution measures to amplify the experience across social and digital reach.

Complete Impact

Capture innovation year-round through centralised software, layered with strategic events to inject high levels of engagement and activity. Effectively collect, evaluate, and implement the top 5% of ideas from across your business/ecosystem that will drive 95% of new growth.

Advisory

Project-based advisory incorporating behavioural psychology to minimise audience attrition and maximize ROI. Combat costly no-shows and maximize event impact. Tackle the anxiety and impact of lost revenue, wasted resources, and diminished engagement.

Human connection drives engagement

Break free from the same passive approaches.
We craft a strategy that genuinely resonates and connects.

Frequently asked questions

This was such a valuable experience! I learned lots of new marketing strategies and ideas, and the networking was really fun!

Debbie - Finn Partners

This was a really fun way to gain exposure to new ideas, meet peers, and use my smarts for a good cause. I would absolutely participate again!

Becca - Amazon

★★★★★

★★★★★

Discover upcoming open events

Hackathon for Good Series 2025

Stand out and create extraordinary

In the age of AI and automation, brands must prioritize human connection. Building trust, authenticity, and meaningful relationships will form your new playbook and an essential part to your competitive engagement strategy.