ABOUT US

Our mission

Suru designs immersive events and challenges that drive innovation and collaboration. We believe human connection is at the heart of every successful initiative—it’s what inspires action, builds trust, and makes unforgettable experiences.

The Suru difference

Suru Labs drives innovation and growth through immersive experiential events that put products and services at the heart of the action. By creating hands-on, engaging experiences, we help brands stand out, humanise their marketing, and connect naturally with buyers in an increasingly digitised and saturated market. Our focus spans demand gen, strategic account management, and partners/channels, using hackathon-inspired frameworks to build trust, and deliver measurable growth.

With over two decades of experience planning and managing events, we know how to create moments that matter. We've worked on both sides of the table—marketing and sales—so we understand how to design events that not only wow your audience but also deliver measurable business impact. We’re all about blending creativity with strategy to drive results.

The name Suru comes from the Japanese verb する, meaning "to do." It perfectly ties into our mission of learning and growing through hands-on experience. We believe the best way to innovate, collaborate, and achieve meaningful outcomes is by rolling up your sleeves and actively engaging. It's not about just talking—it's about doing.

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25+

Years of experience

50+

Events delivered

21

Global markets